Stay booked. Get the reviews you've earned.
Marketing That Books Jobs for Contractors and Small Businesses
Your website, Google reviews, and lead follow-up in one system that answers every lead in under a minute. Built by contractors, for contractors.
Free 15-minute audit. See your rating, reviews, and missed calls next to 3 local competitors.
What your customer sees
Missed call at 6:42 PM
Hi, this is [YOUR COMPANY]. Sorry we missed you. What's going on, and is now a good time to set up a visit?
Leak under the sink. Tomorrow morning works.
Booked: tomorrow, 9:00 AM
Good contractors lose jobs to slower phones, not better work
Missed calls
You're on a roof or under a house. The homeowner calls the next company on the list.
Slow follow-up
Web leads sit until the end of the day. By then they've booked someone else.
Too few reviews
Happy customers rarely leave a review unless you ask at the right moment.
How it works
Live in 7 days. No new software to learn.
Free audit
We show you your rating, reviews, and response time next to 3 local competitors, and where the jobs are slipping.
We build it
Website, review requests, missed-call text-back, and AI replies, set up for your company in 7 days.
You get booked
Every lead gets an answer in under a minute, every finished job asks for a review, and you see it all in one app.
What you get
One system. One monthly bill.
Websites
Fast, mobile-first sites with service and city pages, click-to-call, and quote forms.
Contractor web designGoogle reviews
Automatic review requests by text and email after every finished job, plus help replying.
Local SEO
Google Business Profile, local pages, and monthly content so you show up when homeowners search.
Local SEO for contractorsAI lead follow-up
Missed-call text-back, instant replies to web leads, and booking straight onto your calendar.
How lead follow-up worksRunning ads too? See Google Ads management for contractors. Or read about local SEO and contractor web design, browse all services, or see pricing.
Built by a contractor, not an ad agency
The Foundry Co was founded by Alec Martin, who also owns Martin Designs, a contracting company in Raleigh, North Carolina. It is built around what matters to a contractor: answered calls, more reviews, and booked jobs.
One client per trade in each area, so you never compete with another client. More about us
Packages
Pick where to start
Foundation
$397 / month
$197 setup · month to month
Google Business Profile management, automatic review requests, missed-call text-back and instant lead replies, shared inbox and pipeline.
Start with an audit (Foundation)Most popular
Framework
$997 / month
$997 setup, or $0 on a 12-month term
Everything in Foundation, plus a new Pro website (up to 12 pages) with hosting, Google Business Profile setup, and local SEO for 1 city.
Start with an audit (Framework)Keystone
$1,797 / month
$1,500 setup
Everything in Framework, plus up to 5 city pages, 2 content pieces a month, AI inbound booking, a quarterly strategy session, and priority 4-hour support.
Start with an audit (Keystone)Foundation is month to month. Framework and Keystone have a 6-month minimum (12 if setup is waived), then month to month with 30 days notice. Ad spend is paid directly to Google from your own account. You own your site and accounts.
Questions contractors ask
Do I have to learn new software?
No. We set everything up. You and your office get one app with every call, text, and lead in one inbox.
Can I keep my current website?
Yes. Foundation works with any website. Framework and Keystone include a new one built for calls and quote requests.
Where do you work?
Anywhere in the United States. We are based in Raleigh, North Carolina, and work with contractors nationwide by phone, email, and video call.
Will you work with my competitors?
No. We take one client per trade in each service area.
How fast does it start working?
Missed-call text-back and review requests are live within 7 days of signing.
See what you're missing
Book a free 15-minute audit. We'll show you your rating, reviews, and missed calls next to 3 local competitors. No pressure, no contract.