Google Ads · Nationwide
Google Ads Management for Contractors
Ads tracked to real calls and booked jobs, not just clicks. We put your company in front of homeowners in your service area who are searching for your service today, and cut the spend that does not turn into work.
Why many contractor ad accounts waste money
Google Ads can fill your schedule quickly, or burn through a budget on searches like "DIY drywall repair" and "roofing jobs hiring". The usual problems are broad keywords, no negative keyword list, ads sending people to a homepage, and no tracking of which clicks became phone calls.
We start with tracking. Before a dollar is spent, calls from ads, calls from your website, and quote forms are all measured as conversions. Then we build tight campaigns around the services and towns you want, write ads that match what people searched, and send them to pages built for that exact job.
Every month you see what you spent, how many calls and leads came in, and what each lead cost. If a campaign is not producing jobs, we change it or turn it off.
What our Google Ads management includes
Flat monthly fee, never a percentage of spend: $497/mo (spend up to $3,000), $797/mo ($3,000 to $7,500), from $1,197/mo (over $7,500). $497 build fee, waived with a 3-month commitment. Ad spend is paid directly to Google from your own account.
- New account setup, or a full audit and rebuild of your existing account
- Call, form, and Local Services Ads tracking set up as conversions
- Keyword research by service and town, plus a growing negative keyword list
- Ad copy and extensions: call, location, sitelinks, and callouts
- Landing pages matched to each campaign so clicks become calls
- Budget and bid management with a focus on cost per lead
- A monthly report in plain English: spend, calls, leads, and cost per lead
How it works
Three steps, no guesswork
Audit and tracking
We review your account or set one up, and install call and form tracking before any money is spent.
Launch focused campaigns
Campaigns target the services and towns you want, with negative keywords that block job seekers and DIY searches.
Optimize and report
We adjust bids, keywords, and ads based on which searches produce calls and booked jobs, and report cost per lead every month.
Targeting your service area, town by town
Ad costs and competition differ from one city to the next, even inside one metro. We set location targeting and bids by area, so your budget goes where your best jobs are and where your crews can actually get to.
Who it's for
Which management tier fits
Starter: spend up to $3,000/mo
$497/mo. Search and Local Services Ads, call and form tracking, keyword and negative keyword management, and a monthly cost-per-lead report.
Growth: $3,000 to $7,500/mo
$797/mo. Everything in Starter, plus Performance Max or remarketing where it fits, landing page tests, and twice-monthly optimization.
Scale: over $7,500/mo
From $1,197/mo, quoted flat, for multi-campaign or multi-location accounts. Microsoft (Bing) Ads can mirror your Google campaigns for +$197/mo.
Compare every package and add-on on the pricing page.
Common questions
How much should a contractor spend on Google Ads?
It depends on your trade, your market, and how many jobs you want. We recommend starting with at least $1,500 a month in ad spend so the first month produces meaningful call data, then scaling what works. You get a specific recommendation after the audit.
Do you charge a percentage of ad spend?
No. Management is a flat monthly fee by spend tier: $497/mo for spend up to $3,000, $797/mo for $3,000 to $7,500, and from $1,197/mo (quoted flat) above $7,500. The $497 build fee is waived with a 3-month commitment, and bundling with Framework or Keystone takes $100/mo off.
What are Local Services Ads?
Local Services Ads are the "Google Guaranteed" or "Google Screened" listings at the very top of results, where you pay per lead instead of per click. Many contractors benefit from running them alongside search ads, and we can set up and manage both.
Can I bundle Google Ads with a package?
Yes. The Lead Engine bundle is Framework plus Google Ads Starter for $1,394/mo, and Full Forge is Keystone plus Google Ads Growth for $2,494/mo. Both waive the ads build fee.
Can you take over my existing Google Ads account?
Yes. You keep ownership of the account. We audit it first, fix tracking, and then restructure campaigns without losing your history.
Works even better together
See what you're missing
Book a free 15-minute audit. We'll show you your rating, reviews, and missed calls next to 3 local competitors. No pressure, no contract.